Twin River has five pending acquisitions in five different states. Papanier added that the Bally’s brand is a core element in their plan to become “the first omni-channel gaming company to seamlessly integrate and operate physical casinos with digital solutions.” Kim, who owns a 39% stake in the casino operator, further noted that the brand is “ripe with untapped innovation potential” and will help them launch future entertainment services.Ĭompany President and CEO George Papanier said that “this is an exciting and transformative moment” for Twin River as it unites “the high-quality customer offerings that span our increasingly national footprint under a singular preeminent brand.” Bally’s Brand Embodies Rich HistoryĬommenting on adopting the Bally’s brand, Twin River Chairman Soo Kim said that the brand “embodies a rich history in American gaming and entertainment” and it aligns perfectly with Twin River’s current and future growth strategy. In addition, its customer database will increase to approximately 14 million patrons. It will be serving more than 80 million customers residing in the markets where its casinos are located. When the company closes all pending acquisitions of more properties, it will own 14 casinos and its presence will span across ten states.

Twin River currently owns and operates nine casinos across five states, a horse racetrack, and 13 OTB licenses in Colorado. The unified branding initiative, as the casino operator calls it, will complement its considerable geographic expansion and major operational improvements it has completed over the past year. The change of name is set to become effective on November 9 when the company’s common stock will begin trading on the New York Stock Exchange under the ticker symbol “BALY”.Īs announced by Twin River earlier this month, the company will rebrand all of its properties to reflect the change of its name. Casino operator Twin River Worldwide Holdings is set to change its name to Bally’s Corporation after it purchased earlier this month the worldwide rights to the Bally’s brand from Caesars Entertainment Inc.

Twin river worldwide holdings casinos